Blog (from 2-28)

-What are the advantages of a multiple column grid.?

A multiple column grid helps in fitting lots of text within one spread while still keeping the text organized in an aesthetically pleasing fashion.

-How many characters is optimal for a line length? words per line?

About 6-8 words.

-Why is the baseline grid used in design?

The baseline grid is used mainly for to organize spreads.

-What is a typographic river?

A typographic river are the white spaces running through the paragraphs of text.

-From the readings what does clothesline or flow line mean?

They separate columns horizontally to create a better alignment.

-How can you incorporate white space into your designs?

White space can be used to group certain bodies of text

-What is type color/texture mean?

Size, tracking, leading, weight of text, etc.

-What is x-height, how does it effect type color?

X-height refers to the height of the baseline in relationship to a lowercase x

-In justification or H&J terms what do the numbers: minimum, optimum, maximum mean?

Minimum - lowest space allowed

maximum - most space allowed

optimum - preferred space allowed

-What are some ways to indicate a new paragraph. Are there any rules?

The most common example is the indenting of a new paragraph. However, you can use different line spacing, change of typographic color, etc.

-What are some things to look out for when hyphenating text.

Using the right dashes to convey the right message.

-What is a literature?

-What does CMYK and RGB mean?

C- Cyan M- Magenta Y - Yellow K - Black. R - Red G - Gree B - Blue

-What does hanging punctuation mean?

Punctuation that does not interrupt the alignment of the text, so they are usually set outside of the box of text.

-What is the difference between a foot mark and an apostrophe?

A foot mark is straight up and down, while an apostrophe curves

-What is the difference between an inch mark and a quote mark (smart quote)?

An inch make has both marks going straight up and down, while quote marks usually curve and alternate directions.

-What is a hyphen, en dash and em dashes, what are the differences and when are they used.

Hyphen - short dash; usually to conjoin something. En dash - longer dash; indicates "through" i.e Monday through Friday. Em dash - longest dash; indicates a long pause.

-What are ligatures, why are they used, when are they not used, what are common ligatures

A ligature occurs where two or more graphemes are joined as a single glyph.