Design is a language to express things with. It's great to learn a new language. You can play on so many levels with design language. But you shouldn't design to design, you should design to say something. Participation is the best way for communication and getting someone to do something. Creativity is a positive driving force. Good creative thinking leads to personal discoveries. For inspiration, look elsewhere. You're not going to find inspiration in design books. That's your way to learn the language. To get anyone to pay attention: Just make it great. People have to get it. There is a fundamental difference between linear and non-linear experiences. Interactive design is non-linear, a person can change the idea or meaning a designer is trying to convey with interactive design. With a linear experience you can lead the viewer to what you want them to feel.