Journal 11

Who is Debbie Millman?

Debbie Millman is a partner and president of the design division at Sterling Brands, one of the leading brand identity firms in the country. Millman is president of AIGA, and chair of the School of Visual Arts’ master’s program in Branding. She is a contributing editor to Print magazine and host of the podcast “Design Matters.” She is the author of How To Think Like A Great Graphic Designer (Allworth Press, 2007), The Essential Principles of Graphic Design (Rotovision, 2008) and Look Both Ways: Illustrated Essays on the Intersection of Life and Design (How Books, 2009).

What is Design Matters?

Design Matters is a thought-provoking internet podcast hosted by Debbie Millman, which profiles industry-leading graphic designers, change agents, artists, writers and educators.

What did you find interesting about the interview?
Interviewee: Massimo Vignelli
"If you can design one thing, you can design everything."

Important points:
-The discipline of design is the same. You can design everything with discipline.
-Limits the use of typefaces. There is only a few typefaces that are great. Trashes the ugly ones. Ugly ones are those typefaces that are flashy and trendy.
-There are very few great type designers. One he thinks is one of the greats is Frutiger.
-Reduce vulgarity.
-There are more good designers around.
-There are more good clients.
-Need to be educated and cultured.
-Technology is changing print and he is a fan of the change. You can explore different ways of using the technology while you are reading a book. Instead of just seeing a pic of a building you can go inside and explore the building.
-Visual pollution is a crime. It's killing a culture. Just designing with no meaning is vulgarity/visual pollution.
-There is commercial everything. Commercial things are made to exploit people and have no value in quality.
-Design should be forceful: Design that is emotionally charge, it has intensity on what ever it does. It's not only harmony but it is provocative at the same time.
-Limpy design: weak kind of design. Pale colors, meaningless stripes, and meaningless things.
-We design by subtraction, others design by addition. They made add flowers to a plate instead of just making a beautiful plate.
-United Airlines and Continental Airlines mash up logo is uncreative.
Designer without history is nothing. If you don't have a theory you don't know where you stand.

Journal 10

While visiting the GOOD website and exploring what the website has to offer I enjoyed seeing that there are both educational and entertainment values to explore. Aside from their magazine and infographics they also have projects in which they help out communities. One example of something I came across was the Redesigning An Abandon School article. They want people to submit ideas on what they can do with abandon schools in there community. How they can make it into something that can once again meet the needs of the local community. Another great thing I noticed aside from the content of the website is the layout/design of the website. It's GOOD. It's easy to navigate to different content and to find related articles that constantly informs you about different topics in the world today.

Journal 9

Jakob Trollback

Design is a language to express things with. It's great to learn a new language. You can play on so many levels with design language. But you shouldn't design to design, you should design to say something. Participation is the best way for communication and getting someone to do something. Creativity is a positive driving force. Good creative thinking leads to personal discoveries. For inspiration, look elsewhere. You're not going to find inspiration in design books. That's your way to learn the language. To get anyone to pay attention: Just make it great. People have to get it. There is a fundamental difference between linear and non-linear experiences. Interactive design is non-linear, a person can change the idea or meaning a designer is trying to convey with interactive design. With a linear experience you can lead the viewer to what you want them to feel.

Speech Project

_ Who is speaking?

Lyndon B Johnson


_ Why was/is the speech important to society?

The speech is important because it signifies the landmark piece of legislation in the United States that outlawed major forms of discrimination against blacks and women, including racial segregation. It ended unequal application of voter registration requirements and racial segregation in schools, at the workplace and by facilities that served the general public.


_ Why do you feel it is important or interesting?

It is important and interesting to me because it is a document of the Civil Rights Act.

_ What is the emotion, mood, tone, personality, feeling of the speech?


There is a feeling of strength and pride for all Americans. The mood of the speech is encouraging. It is a formal speech.

_ What is intonation, emphasis, what is loud, stressed, or soft. Where are there pauses...

There are many pauses, emphasis, and softness throughout the speech. It helps the listener understand and appreciate what is being said.


_ What do you FEEL should be loud or soft, long pause or rushed?


I feel that there are many spots that should be louder to illustrate more feeling and emotion for the act.

_ Is there a call to action? When listening to it what are key/emphasized words?

The call to action is for equality. There are emphases on words/phrases that show the importance of equality for every American.

_ How does it make you feel?

The speech makes me feel a sense of pride for an act being passed.


_ How do you imagine the audience felt?

The audience might of felt great change happening in the country.


_ Could there be another interpretation of the speech? 


There aren’t really any false or different interpretations for the speech. It’s straightforward.

_ Write/find a short bio, of the person giving the speech

Lyndon Baines Johnson ,often referred to as LBJ, was a US politician who served as the 36^th President of the United States after his service as the 37^th Vice President of the United States. He is one of four people who served in all four elected federal offices of the United States: Representative, Senator, Vice President and President.

Johnson, a Democrat, served as a United States Representative from Texas, from 1937–1949 and as United States Senator from 1949–1961, including six years as United States Senate Majority Leader, two as Senate Minority Leader and two as Senate Majority Whip. After campaigning unsuccessfully for the Democratic nomination in 1960, Johnson was asked by JFK to be his running mate for the 1960 presidential election.

Johnson succeeded to the presidency following the assassination of JFK, completed Kennedy's term and was elected President in his own right, winning by a large margin in the 1964 presidential election. Johnson was greatly supported by the Democratic Party and, as President, was responsible for designing the "Great Society" legislation that included laws that upheld civil rights, Public Broadcasting, Medicare, Medicaid, environmental protection, aid to education, and his "War on Poverty." He was renowned for his domineering personality and the "Johnson treatment," his coercion of powerful politicians in order to advance legislation.

Simultaneously, he greatly escalated direct American involvement in the Vietnam war. As the war dragged on, Johnson's popularity as President steadily declined. After the 1966 mid-term Congressional elections, his re-election bid in the 1968 presidential election collapsed as a result of turmoil within the Democratic Party related to opposition to the Vietnam War. He withdrew from the race amid growing opposition to his policy on the Vietnam War and a worse-than-expected showing in the New Hampshire primary.

Despite the failures of his foreign policy, Johnson is ranked favorably by some historians because of his domestic policies.

Speech Project

_ Who is speaking?

Lyndon B Johnson


_ Why was/is the speech important to society?

The speech is important because it signifies the landmark piece of legislation in the United States that outlawed major forms of discrimination against blacks and women, including racial segregation. It ended unequal application of voter registration requirements and racial segregation in schools, at the workplace and by facilities that served the general public.


_ Why do you feel it is important or interesting?

It is important and interesting to me because it is a document of the Civil Rights Act.

_ What is the emotion, mood, tone, personality, feeling of the speech?


There is a feeling of strength and pride for all Americans. The mood of the speech is encouraging. It is a formal speech.

_ What is intonation, emphasis, what is loud, stressed, or soft. Where are there pauses...

There are many pauses, emphasis, and softness throughout the speech. It helps the listener understand and appreciate what is being said.


_ What do you FEEL should be loud or soft, long pause or rushed?


I feel that there are many spots that should be louder to illustrate more feeling and emotion for the act.

_ Is there a call to action? When listening to it what are key/emphasized words?

The call to action is for equality. There are emphases on words/phrases that show the importance of equality for every American.

_ How does it make you feel?

The speech makes me feel a sense of pride for an act being passed.


_ How do you imagine the audience felt?

The audience might of felt great change happening in the country.


_ Could there be another interpretation of the speech? 


There aren’t really any false or different interpretations for the speech. It’s straightforward.

_ Write/find a short bio, of the person giving the speech

Lyndon Baines Johnson ,often referred to as LBJ, was a US politician who served as the 36^th President of the United States after his service as the 37^th Vice President of the United States. He is one of four people who served in all four elected federal offices of the United States: Representative, Senator, Vice President and President.

Johnson, a Democrat, served as a United States Representative from Texas, from 1937–1949 and as United States Senator from 1949–1961, including six years as United States Senate Majority Leader, two as Senate Minority Leader and two as Senate Majority Whip. After campaigning unsuccessfully for the Democratic nomination in 1960, Johnson was asked by JFK to be his running mate for the 1960 presidential election.

Johnson succeeded to the presidency following the assassination of JFK, completed Kennedy's term and was elected President in his own right, winning by a large margin in the 1964 presidential election. Johnson was greatly supported by the Democratic Party and, as President, was responsible for designing the "Great Society" legislation that included laws that upheld civil rights, Public Broadcasting, Medicare, Medicaid, environmental protection, aid to education, and his "War on Poverty." He was renowned for his domineering personality and the "Johnson treatment," his coercion of powerful politicians in order to advance legislation.

Simultaneously, he greatly escalated direct American involvement in the Vietnam war. As the war dragged on, Johnson's popularity as President steadily declined. After the 1966 mid-term Congressional elections, his re-election bid in the 1968 presidential election collapsed as a result of turmoil within the Democratic Party related to opposition to the Vietnam War. He withdrew from the race amid growing opposition to his policy on the Vietnam War and a worse-than-expected showing in the New Hampshire primary.

Despite the failures of his foreign policy, Johnson is ranked favorably by some historians because of his domestic policies.

Journal8

Type means never having to say you're sorry. This article is about students using fonts because they look good. They don't spend time to find a font that may reflect the subject matter or to try to convey an emotion. The font they use is futura. I've learned from this article to take time and learn about a font so that I use it to communicate a message. In all honesty I think Kabel is better than Futura, but if I had to choose from the font list I would choose Akzidenz Grotesk. Thirteen Ways of Looking at a typeface like the title suggests it's 13 different ways to look at a typeface. The reason that stood out to me/made me laugh the most was Because You Like It's Name. This article taught me, the same thing as the other article, to try to explore typefaces.

Journal7

Reserved for Helvetica.