Thursday, February 24, 2011


Who’s BruceMAU? Bruce Mau is a designer and he is the Chief Creative Designer of Bruce Mau Design.

What’s He Done? Since founding his studio in 1985, Mau has used design and optimism to originate, innovate, and renovate businesses, brands, products, and experiences. Also Mau founded the Institute without Boundaries, a groundbreaking studio-based postgraduate program.

Why is he interesting to us? His Incomplete Manifesto for Growth guides thousands with his articulation of design strategies and motivations for unleashing creativity.

3. Process is more important than outcome.

When the outcome drives the process we will only ever go to where we've already been. If process drives outcome we may not know where we’re going, but we will know we want to be there.

Even though I’m coming close to the end of the logo project and just finish a project in type I seem to forget about process. I sometimes find myself trying to get to a conclusion rather than just “enjoying the ride.” I’m going to “enjoy the ride” on these next projects a lot more.

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